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df Conchas, Guyabas, Pan Fino, Oh My!
df A look ot the pastries available at Las Alondras Bakery.
sd (Photo credit: Jenny Chen)
By Jenny Chen
USC Annenberg School for Communication & Journalism
12.07.2011 7:54 p.m.
"Oh, I've never heard of the Dunbar Hotel," said Arlene Gutierrez when asked how she felt about the renovations just down the street from her job at The Baby Stop on South Central Avenue.
Even though the hotel is recognized by the Cultural Heritage Commission as a cultural landmark, not every resident can recall why it's stll standing.
Gutierrez later commented on the annual jazz festival held on Central, but insisted she didn't know too much about it either.
Nineteen-year-old Emma Reveles, daughter of the owners of Las Alondras Bakery just down the street from the Dunbar Hotel, agreed jazz history isn't talked about very much.
Even though she's attended the festival and says it's meant to help improve the community, music is no longer the string tying the South Central community together.
If the residents had a choice, the government would be fixing up a lot more than just a few buildings.
"There are potholes all down the street," said John Gonzalez as he walked up and down South Central Avenue. "And we need jobs. The closer the better."
Cesar Diaz, who was getting his hair cut in Juane's Barber Shop, concurred.
"Don't you think before renovating some buildings we should get the streets fixed?" Diaz asked. "[There] are just cones around the potholes."
Even new residents in the area think the streets could be cleaner. Fidelena Salgada, who is working in a beauty salon across from Somerville II Apartments, has been living in Vernon/Central for just four months.
"The streets and the houses could definitely be cleaner," Salgada said. But for her, it's the economy that is most worrisome.
"We need something to boost the economy," Salgada said with a shrug as she looked around the nearly empty salon. "There's hardly anyone here...it'd be really nice if we had someone to help out."
Reveles said her family's bakery has had some difficulties too in this economic downturn. Even though they now have a steady stream of customers, it wasn't easy when it first opened four years ago.
Some workers wish the streets and local businesses could be spruced up so people wouldn't judge the area so harshly.
"We keep the streets dirty," Gutierrez said. "We need law enforcement and we need to get rid of the graffiti. Maybe people wouldn't judge the store so badly, worrying about rats and roaches."
Gonzalez and Diaz both agree that the general perception is that the area is too dangerous, but they don't think that's an unfair assumption. When asked what he'd say to an outsider lost in South Central, Gonzalez only had two words: "Better run."
"You see some law enforcement, but they don't patrol the streets they need to be in," Gonzalez said. "It gets a little crazy at night."
Change doesn't seem to be on its way just yet, as residents haven't heard of any plans on Central beyond the development of the Dunbar Village.
"It's probably because people don't do [anything] about it, then people don't care," Gutierrez said. "Maybe we could plant some good trees, like [the ones in] the Valley or Palmdale."
© 2011 USC Annenberg School for Communication & Journalism